about us

At Niche of Time Jewelry, we strive to provide quality fine jewelry and competitive pricing with friendly, professional service. All members of our staff are in constant study of gemstones and diamonds.

Edward Segrist founded Niche of Time in 1948 as Segrist’s Jewelry. It is a mystery that is lost in time when Edward changed the shop's name. Edwards’s son, Mark, began apprenticing with his father in watch and clock repair in the mid 1980’s. Mark attended jewelry school and found that, although he loved repairing vintage timepieces, his skills and imagination thrived in jewelry, eventually being nominated for the Swest Award for Excellence while at the Texas Institute of Jewelry Technology.

Since then Mark has always hand-picked his jewelry with a strictly trained eye, looking for workmanship flaws and durability problems. As one of his old jewelry teachers used to say “some jewelry looks great in a magazine but you can’t really wear it.” Mark also hand picks all diamonds sold at Niche of Time, rejecting a huge portion of them (especially for cut) in order to get the best value for his clients.

Through their efforts Niche of Time Jewelry has emerged as St. Joseph’s bridal expert with one of the finest selections of wedding rings in the area. In 2011, Niche of Time was selected as the “St. Joseph's Jewelry Store of the Year!” Stop by to see our collection today!


Niche of Time Jewelry was founded in 1948 by Edward Segrist. Edward was a gunner on a bomber crew in WWII, and like many soldiers after the war he attended watch repair school on the GI Bill.

After attending watch repair school in Albany, MO he opened what would later be Niche of Time Jewelry in 1948 as Segrist’s Jewelry Store. Edward also had training in jewelry repair but built a reputation for himself in watch and clock repair. He was also known for his love of telling stories, especially to the neighborhood children. To this day people will recount their fond memories of Edward’s stories and his kindness towards them from their childhoods.

In the mid 1980’s, Edward’s son Mark began apprenticing under his father after four years of college at Missouri Western State College. Mark then decided to wholeheartedly pursue a career in jewelry at the Texas Institute of Technology in Paris, Texas where he received expert training in jewelry repair, stone setting, fabrication and casting. On a whim, Mark took an elective course in wax carving for custom jewelry having no idea that in several years it would become an integral part of creating his very own line of custom jewelry.

Since then, Mark has furthered his education through the Gemological Institute of America (GIA), the Diamond Council of America (DCA), and countless hours of hands-on-training making Mark St. Joseph’s premier jeweler.

In the 1990’s, the store moved three times until they found their present home in the Wood Lawn Shopping Center around 20 years ago. Originally, Mark not only did watch and jewelry repair for himself but also for local department stores in St. Joseph. In an eight year span, this changed drastically as Mark discontinued all his wholesale trade work and as Niche of Time expanded he began working exclusively out of his own store and having several specialists working for him.

Niche of Time also carries a wide selection of colored gems, fancy colored diamonds, exclusive bridal lines, and signature sterling silver designers such as Frederic Duclos. The store continues to strive to maintain a reputation of integrity, old world craftsmanship, and remarkable service for their clients. “Our goal is to ensure that every customer feels like they are our only customer,” says long time sales representative Carolyn Sagaser.